LU'U DAN BY SSENSE COLLECTION 2 

Press and Studio Assistant

LU'U DAN, Vietnamese for "dangerous man", is the menswear outing of Kwaidan Editions designer Hung La. With a background that includes working under Phoebe Philo at Céline and Nicolas Ghesquière at Balenciaga, La is well-versed in using garment design to shape narratives. LU'U DAN's sartorial chronicles present inventive knits, evocative prints, and daring color palettes to reframe Asian masculinity. The brand draws on aesthetic touchpoints from La's Asian-American experience, uniting tradition and modernity across layered jeans, playful jacquards, and subtly retro suiting. Permeated with leather accents and rebelliously slouchy fits in a nod to the brand name's "danger," LU'U DAN's explorations of identity give way to refreshingly bold menswear. (Words by SSense)